News & Views

    We use our smart­pho­nes and tablets to check the latest news on our way to the office, regu­la­te our home app­li­an­ces via smart-home-apps, buy our clo­thes online and are con­stant­ly in touch with our fri­ends through soci­al net­works. Digitalization expands into more and more are­as of our lives and chal­len­ges com­pa­nies to reach exis­ting and new custo­mers in ever chan­ging ways. Almost all indus­tries are forced to adapt their pro­duct offe­rings, pro­ces­ses, ser­vices and busi­ness models to this chan­ging reality.

    The Interactive Marketing Group helps com­pa­nies with this trans­for­ma­ti­on. We iden­ti­fy digi­ta­li­za­ti­on poten­ti­als and approa­ches that put the custo­mer first and open up new pos­si­bi­li­ties for com­pa­nies to reach custo­mers and build a con­nec­tion with the brand long befo­re custo­mers have a tan­gi­ble purcha­se inten­ti­on in mind. In short: We map the com­ple­te digi­tal custo­mer jour­ney process.

    Together with the respec­tive com­pa­ny, we deve­lop ide­as for digi­tal pro­duct offe­rings, online brand-, sales- and ser­vice-con­cepts and imple­ment them. On site, remo­te­ly or by foun­ding a new com­pa­ny. Our stra­te­gy focu­ses, amongst other things, on brea­king down the­se com­plex pro­ces­ses into rea­liz­ab­le modu­les, for examp­le in the form of brand com­mu­nities, con­tent blogs or ent­i­re e-com­mer­ce ecosystems.

    Furthermore our work aims to root the struc­tures alte­red through digi­ta­li­za­ti­on in the cul­tu­re and orga­ni­sa­ti­on of busi­nes­ses. We mea­su­re suc­cess in pal­pa­ble para­me­ters like increa­sed sales or rai­sed cost-effectiveness.

    Depending on the pro­ject we resort to sup­port in stra­te­gy, con­cep­ti­on and imple­men­ta­ti­on from our lar­ge net­work of digi­tal mas­ters and ser­vice agencies.