We use our smartphones and tablets to check the latest news on our way to the office, regulate our home appliances via smart-home-apps, buy our clothes online and are constantly in touch with our friends through social networks. Digitalization expands into more and more areas of our lives and challenges companies to reach existing and new customers in ever changing ways. Almost all industries are forced to adapt their product offerings, processes, services and business models to this changing reality.
The Interactive Marketing Group helps companies with this transformation. We identify digitalization potentials and approaches that put the customer first and open up new possibilities for companies to reach customers and build a connection with the brand long before customers have a tangible purchase intention in mind. In short: We map the complete digital customer journey process.
Together with the respective company, we develop ideas for digital product offerings, online brand-, sales- and service-concepts and implement them. On site, remotely or by founding a new company. Our strategy focuses, amongst other things, on breaking down these complex processes into realizable modules, for example in the form of brand communities, content blogs or entire e-commerce ecosystems.
Furthermore our work aims to root the structures altered through digitalization in the culture and organisation of businesses. We measure success in palpable parameters like increased sales or raised cost-effectiveness.
Depending on the project we resort to support in strategy, conception and implementation from our large network of digital masters and service agencies.