This year’s NEXT, a „event for those shaping digital transformation” organized by our partner SinnerSchrader and others, was an absolute must for us.
One of our highlights was Golden Krishna’s (Digital Strategist at Google) talk about why the majority of users prefer less than more time in front of a screen of any sort – which ultimately lead him to claiming that „the best interface is no interface”.
We all should be prepared for a future so advanced where digital interfaces do not matter anymore.