Jürgen Rösger

Jürgen Rösger

Digital Strategy and Operationalisation

Founder and Managing Director of Interactive Marketing Group (IMG) with more than 20 years of expe­ri­ence in con­cep­ti­on and imple­men­ta­ti­on of ana­log and digi­tal busi­ness stra­te­gy. Besides his work at IMG Rösger ser­ved as Chief Digital Officer and Chief Marketing Officer at Eplus, as General Manager at CompuServe Europe and as Member of the Executive Board at AOL Germany. Since 2002 he is an Associate Professor for Interactive Marketing at the University of Mannheim and aut­hor and publisher of several spe­cia­list books in digi­tal marketing.